vision for the future

about our background

Willis Avocado Farms was established in 2017, where a founding director Mr. Williard Kikoti set out a mission to cultivate Hass avocados in villages of Kilolo District, Iringa Region. A journey was driven by the dual purpose of addressing societal and environmental challenges (unemployment, food insecurity, and deforestation), and capitalizing on the increasing global demand for avocados.

mission

Ensuring food security, poverty alleviation and generating sustainable employment opportunities through achieving higher growth rate in this vital sector of agriculture.

vision

Thinking sustainable agriculture and bringing the world food organically

Core Values and Norms

Willis Avocados Farms Core Values and Norms

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Profitability

Having priority in the capacity of a farms to generate enough revenue to cover its costs and generate a positive return on investment.

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Sustainable land management

Harmonising the complimentary goals of providing environmental, economic, and social opportunities for the benefit of present and future generations, while maintaining and enhancing the quality of the land (soil, water and air) resource

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Food security

We are considering having programs that will lead all people, at all times, have physical and economic access to sufficient safe and nutritious food that meets their dietary needs and food preferences for an active and healthy life.

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Efficiency

Setting rules of the game to suit the market hence increase productivity and effectiveness. Continuing to make bold moves into untapped markets and cultivate strategic partnerships with livestock and poultry industries, distributors and suppliers, and retail and food sectors.

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Quality

Dedicating to produce and deliver top quality products using eminent human resources and technologies.

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Unified

Promote team work and ensure that the work environment is conducive for the winning culture spirit. We believe in benefiting from the synergies provided through team effort. In doing so, we always claim to have a firm grip on nearly all aspects of the poultry industry in which we operate.

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Integrity

Always inspiring all employees to be honest, transparent and accountable in order to bring sanity and reliability.

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Proactive

Encouraging employees to innovative and continue with the revolutionary philosophy; hence be able to champion developments and be pragmatic in our day-to-day work.

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Passionate

Fostering the mindset of ownership and enthusiasm among employees and all our clients. Our promise now, and in the future, is to keep our customers at the heart of all our business operations.

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Excellence

Maintaining our flagship of professionalism and discourage mediocrity in our operations. Employees shall be rewarded accordingly based on merit.

Dedication

Committing ourselves to our tasks and responsibilities to avoid wastage of financial and material resources. We also embrace production procedures that are environmentally friendly and promote healthy consumption values that in turn will promote development and add value to the Tanzanian society.

CEO strategy

Our Farm vision of Bringing the world food organically

Maximizing both quality avocado production and growing returns without harming local food security and sustained economic growth and development

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"The future of the world food security belongs to we youth of the world, and it is we youth and not the old that will be affected by food insecurity. It is inevitable to empower youths and have reserved land with fully infrastructures and technology to accommodate youths for farming''.
Williard Kikoti
Farms c.e.o

Clean Energy

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Project Assistance

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Action Research

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Long-term Planning

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Our solutions

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Experience

installation & project development

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